A giant rug showing an illustration of Danny Dyer has appeared on a billboard on the grounds of a pub near Epping in Essex.
At The Fox Inn in the village of Matching Tye in the Epping Forest district the 3m x 6m rug shows Dyer lounging in a women's kimono.
The billboard was orchestrated by Ryan Sampson, as a way to mark the launch of the new comedy series Mr Bigstuff, which he created and co-stars in with Dyer.
Launching on Wednesday (July 17), the series is set in Loughton, Essex, and follows two estranged brothers.
The rug billboard took more than 400 hours to make (Image: Sky)
Sampson plays nervy perfectionist and ‘carpet salesman’ Glen who is striving to live the suburban ideal whilst Dyer plays Lee, an alpha male who disrupts his brother’s existence when he rocks back into his life with a biscuit tin full of their dad’s ashes.
Discussing the reasoning behind the giant rug, Sampson said: “I have created a TV show Mr Bigstuff for Sky and it stars Mr Dyer himself, and also myself, as brothers.
“Now I needed to do something truly momentous to commemorate this - something which would immortalise Daniel Dyer, raising him to the status of legend as he so thoroughly deserves… And thus, inspiration struck me. I play a carpet salesman so here he is immortalised in the biggest rug known to Essex. For Danny deserves a deep shag... Pile!”
Dyer was quite baffled upon seeing the billboard, saying: "I love it! I want it! Am I a narcissist if I have it on the floor in my gaff?”
He added later: "It's an enormous rug of me in a weird sort of Ricky Gervais type pose - it's huge.
"I want it in my gaff but I feel it's not a good look for me to have a rug of myself.
"But it's a beautiful piece of work and Ryan decided to put it outside my local boozer and I hope it stays there forevermore so I can have a drink underneath it."
The rug was created by Jaymond Ahn and Jenny Kim, artists and founders of Cheeky Studio in London, with help from Ryan Sampson and took 425 hours to complete, using 36 colours of yarn.
Mr Bigstuff is available to watch on Sky Max and streaming service NOW from Wednesday, July 17
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