Fireaway, the UK’s fastest-growing pizza takeaway chain, will soon open in Harlow.
The company has enjoyed spectacular growth since launching in London in 2016.It now has 60 outlets across the country and that number will double by the end of 2021.
The process of opening 25 new branches in 25 weeks has already begun with the Harlow branch coming to 3 East Walk on the 27th of July.
Fireaway’s phenomenal success story is based on attention to detail combined with a desire to be different.
Founder Mario Aleppo set out to create an unrivalled pizza experience by going to Italy and meeting farmers who now send him their choicest peeled tomatoes directly from Naples.
He then negotiated with mills in northern Italy who prepare the flour to his own specifications.
These are brought together on a daily basis to ensure freshness and baked for no more than three minutes in 400 degrees oven.
Fireaway’s mouth-watering menu provides pizza lovers with a choice of four bases, four cheeses, four meats and 20 toppings, all available for the same price.
Among them is the Nutella Pizza, which is unique to Fireaway.
Said Mario: “We like to innovate and have also introduced the full range of gluten-free and vegan options to ensure there is something for everyone.”
The new branches are open from 12 noon to 11 pm seven days a week and are partnered with Deliveroo, Just Eat and Uber Eats.
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